XL info

PT Excelcomindo Pratama Tbk (XL) that was successful jacked up the number of customers through the promotion of the cheap tariff, faced the competitor who applied the subsidised system to the customer immediately applied the more competitive new strategy.

Named that the cheap tariff strategy to Regional Bali-East Nusa Tenggara could jack up the number of customers from 1.2 million at the beginning of 2008, to 1.7 million late last September. This success gave the contribution that was significant in loading the number of customers in the east territory, that is Bali-NTT and Regional NTB became approximately three million, whereas with East Java reached approximately six million.

The strategy was still being increased by the free SMS, that is by sending eight sms to the peer XL, will get free 100 sms in 17 hours, added Ivan.

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